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Small Business Marketing: Best Ways to Improve Visibility

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Top Tips and Tools For Small Business Marketing

Small business marketing helps you attract prospects, turn prospects into buyers, and transform buyers into loyal customers. All this translates to just one thing: Profit. That’s what every small business wants, right?

But business marketing is more than just putting your brand name out there. The secret to marketing your business lies in building a relationship between your company and your customer.

In this guide, you’ll learn the ins and outs of how to market a small business. Plus, you’ll find lots of actionable tips and tools to help you in marketing a new business.

Strategizing How To Market Your Business

Many new marketers have no clear idea of how to market a business. As a result, they struggle to grab their target audience’s attention or win the loyalty of their customers.

The best way to market your business is to focus on two things: Organization and Strategy.

Before diving too deep into your marketing efforts, we recommend you strongly consider your brand, marketing objectives, and target customers. This information will help you plan your small business marketing strategies more effectively.

Did you know, 42% of small businesses nosedive because there’s no market for their product or service? In fact, 14% of these businesses fail because they overlook their consumers.

So take the time to develop your business marketing plan focusing on your target market. Clearly outline how you’ll reach your target audience by efficiently executing your marketing strategy. This will set you apart from your competitors.

Best Marketing Tools

We’ve compiled a list of 4 great marketing tools to help you choose the right one for your small business.

1. BuzzSumo

BuzzSumo is a powerful tool that connects you with influencers who wish to partner with your small business. It’s a great platform to reach your target demographic. You can reach out to influencers via searching BuzzSumo’s database of top influencers in their field of expertise.

You can also view previous trending topics and mentions. Plus, the analytics feature lets you know what metrics you should be tracking, along with areas that need improvement.

Price: BuzzSumo pricing starts from $79 per month.

2. Survey Anyplace

Customer feedback is critical for a small business that wishes to improve its bottom line. This is where a tool like Survey Anyplace comes in handy. It allows you to create your own surveys and modify them to your company’s exclusive needs.

Unlike traditional survey creation tools, Survey Anyplace is streamlined for mobile and well-optimized to offer a quick and simple survey experience.

Price: Pricing starts from $33 per month, but you can opt for a free 7-day trial. 

3. MailChimp 

For every dollar you spend on email marketing, you can anticipate an average return of $42. This statistic alone should be sufficient enough for you to consider using MailChimp.

It’s a renowned email marketing tool that allows you to track website traffic, customize email templates, design drip campaigns design, and more.

Price: Free for small businesses, paid plans start from $9.99 per month.

4. Pingdom

Pingdom is great for monitoring how quickly your website is loading, and for finding opportunities to help it load even faster. You can easily find the large files on your site that are chewing up resources and bloating your load time.

It also offers a service to monitor your site uptime, and sends you a text message and email alert whenever your server experiences problems or goes down. 

Whatever the reason for the site failure, you can find out before anybody else and ask your web hosting provider to fix any problems before you lose too much traffic!

Price: Pricing starts at $42.12 per month

Small Business Marketing Tips

Here are a few actionable tips to help you market your small business:

  • Build connections and create a network to capture potential leads and create more brand awareness.
  • Humanize your brand by focusing on good causes such as sponsoring sports events, or nonprofit events.
  • Leverage free marketing platforms like social media and your website’s blog to establish yourself as an industry authority.
  • Focus on on-page and off-page Search Engine Optimization (SEO) to improve your Google rankings.
  • Involve all your customer-facing teams such as sales, marketing, and customer services to brainstorm future marketing strategies.
  • Build loyalty early on by offering coupons or free products and services.
  • Create buzz with brand ambassadors and influencers by offering giveaways.
  • Concentrate on consistent, repetitive branding via effective advertising.
  • Create targeted, relevant, and valuable content. Avoid clickbait and cold sales pitches.

L3 Funding

If you need merchant funding to help with your small business marketing efforts, the team at L3 Funding has your back. Our business cash advance services provide funds quickly with minimal paperwork. Once you sign the contract, your funds will be wired within hours. Call us today at (877) 9-FUNDIN or apply online to begin the process. We look forward to helping you get the working capital your business needs!